Looking to learn from successful Pinterest accounts? Here is how I grew my Pinterest monthly viewers from 0 to 5 million in just over a year.
As a new beauty blogger at beautybrainsblush.com, I knew I could reach my audience on Pinterest. I had been browsing Pinterest as a user for years, and I knew that my makeup content was popular on the platform.
But I hadn’t used Pinterest from a professional business standpoint, and there was a lot that I had to learn.
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There are a couple of things that make Pinterest so unique, but it took me a while to learn what they are and how I can use those important differences to support my blog.
I learned that Pinterest is actually more similar to Google than it is to Facebook or Twitter. I thought Pinterest was another social media site, just like the rest. In reality, Pinterest is a visual search engine.
It isn’t a platform where you catch up with friends and family – it’s a platform where you search for ideas and answers.
I quickly learned to create pin graphics, read the analytics, and treat Pinterest like a search engine – which ultimately skyrocketed my Pinterest growth.
There are many reasons why Pinterest worked for me, and how it can also work for you. If you aren’t sold on the platform yet, read this: 5 Reasons You Should Use Pinterest for Blogging.
About My Pinterest Account
You can check out my blog’s Pinterest account here. The screenshots provided in this article were taken between March and April 2020.
BeautyBrainsBlush.com is a makeup blog, where I focus on sharing makeup basics and providing helpful information to teach beginners and enthusiasts! My blog’s Pinterest account includes similar content, from makeup look ideas to tutorials and tips. I’ve also branched out to related topics that my audience is interested in, such as hairstyles and fashion.
I started my blog and my blog’s Pinterest account in December 2018. At the time I am writing this article, my Pinterest account is 16 months old. The analytics I’m sharing don’t go back to 2018 (the oldest data I have access to begins in January 2019) so I’ll try to add in the data I have saved in old growth reports to paint the full picture.
In February 2019, I reached 1.8 million monthly viewers on Pinterest during my third month blogging. Yes, seriously.
In March 2020, my Pinterest Monthly Viewers peaked at 5.8 million. The number of monthly viewers I have fluctuates depending on the time of year, Pinterest algorithm changes, and world events.
Here is a screenshot of my blog’s Pinterest impressions from January 1, 2019 through the mid-April of 2020.
You can clearly see when I had a few viral pins, and the general rise of impressions over time. The first spike in February is when I started to use Tailwind – more on that later.
At the bottom right, you can also see the total number of impressions my account has gathered over this time – almost 83 MILLION. To think that my pins have been seen 82,978,720 times is crazy awesome.
Important side note: I grew completely organically. I have never used Pinterest ads on my profile.
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How I Grew My Pinterest Monthly Viewers to 5 Million
Here are strategies I implemented and steps I took to grow my Pinterest account
Pin With a Business Mindset
To succeed as a business on Pinterest, you need to have a Pinterest business account.
Business accounts are free and they give you access to analytics, advertising, and audience insights/trends. There is nothing to lose, only information to gain!
Pinning with a business mindset is the first thing you need to do to grow your account professionally.
Does that pin image look blurry or low quality? Don’t save it.
Is that pin have little contract making it hard to read? Don’t re-pin, make a new graphic.
Does clicking on a pin lead you to a site that looks spammy or has a LOT of ads? Don’t share.
These are things you need to think about when you’re pinning as a business.
When you share content, you are sharing that from a professional point of view, not from your personal Pinterest account where you save recipes, puppies, and home decor ideas.
Only Pin in Your Niche
My blog’s niche is beauty. More specifically, I niched down and only pinned about makeup.
I created makeup related boards and didn’t even touch other beauty-related topics such as hair or nails, even though those similar topics could have been included in my original account plan.
You’re thinking, “How do I grow my Pinterest monthly viewers to such a huge number, ONLY pinning about one topic! Don’t I need to post about many topics to keep my account afloat?” and the answer is NO.
Pinning content in a single defined niche will allow you to target all of the people that are interested in that one topic.
This is why lifestyle blogs have a hard time ranking in SEO and on social media sites – they cover too many topics.
Instead of targeting only makeup, a lifestyle blogger might be trying to target makeup, skincare, fashion, home decor, and recipes. These are all awesome areas, and they are all popular on Pinterest.
But now that you’re trying to cover all of those topics, this happens:
- You have less content in each category. Instead of 10 posts about makeup, you have 3 about beauty, 2 about fashion, 2 about home decor, and 3 recipes you’re sharing.
- Instead of targeting an audience that is interested in 1 topic, you are trying to target a smaller audience that is interested in 3+ topics simultaneously. If someone loves beauty and fashion but doesn’t want to see any recipes, they will not follow you.
- You aren’t considered an “expert” (by Pinterest, by Google, etc) in any single area, because you post about many different topics.
Is it possible to be successful with a lifestyle blog? Absolutely. Just know that it will take more effort and time, and you’re better off starting with one topic and adding more related topics as time goes on and you build a dedicated audience.
As time went on, I created more boards with content that my audience was interested in – vanity ideas, colored hair inspiration, nails, fashion. But I am very glad I didn’t start with that many topics!
I provide optimization as a service now, and won’t be giving away all my tips in this article (though I WILL have an article about optimizing at some point in the future).
The main tip I can give is: KEYWORDS.
A keyword in your name.
Keywords in your description.
A few keywords in your board titles and descriptions.
Keyword research for each pin (for your original content, not necessarily for re-pins).
Pinterest is a search engine and uses SEO, just like Google. Research your keywords to connect your content with the audience that is searching for it.
Create More Content
The more original content you create, the more content you will have to share on Pinterest.
This seems simple, right? That’s because it is!
Pinterest LOVES new content. They reward new content much more than if you pin the same article for the 50th time. The more blog posts you write and content you have to share, the more opportunity you are giving yourself to grow.
I started out writing 3 articles a week on my blog until I reached around 100 articles. Having original content to share helps SO much.
Create More Graphics
When I first started using Pinterest for my blog, I was only making 1 clickable pin image per post.
In 2020, Pinterest has told us that it loves new images – even for old URLs.
Creating more pinnable images for your blog posts will give you that “new content” boost in Pinterest you’re after, will give users more images to click on, and will give you more images to fill your schedule with. There is no downside.
I use Canva to create my pins, and love it. I’m not an affiliate, but if you sign up using my Canva referral link, you’ll get a free credit, too.
Join More Boards
So many people praise group boards. Just as many people hate them and say that they’re useless.
I fall somewhere in the middle. Group boards won’t save your account, but it doesn’t hurt to have more boards to pin your article to!
When you’re starting out, joining a few group boards (and making Pinterest friends) can be very helpful. I was able to join a few awesome group boards that boosted my impressions a lot those first few months.
To find group boards, you should search the topic you’d like to find a board for in Pinterest’s search bar. Narrow the results down to “boards” and search through the results until you find a board that has multiple people’s profile pictures next to it (showing multiple contributors).
Some group boards are open with “Request to Join” buttons, and some have instructions to email the owner in the board description.
Pinning consistently on your Pinterest account is the best way to grow.
When I first started out, I was trying really hard to blog as low-cost as possible. I did NOT want to pay for Tailwind, and I only pinned manually for a couple months.
However, I did not “only post pins once every other day” like some people do when they pin manually.
I downloaded the Pinterest app on my phone, and every other hour that I was awake (every single day) I opened that app and re-pinned around 10 images.
Want to know how many images I was pinning? I was manually pinning and re-pinning around 100 pins a day. Yes, everyday. Yes, even on Christmas when I was eating my holiday dinner with my family. And yeah, that’s crazy.
Is this what I recommend you do? Not at ALL. It took over my life, and I was getting really sick of Pinterest. After getting very tired of spending an hour or more pinning every day, I decided I would try out Tailwind.
Tailwind is a Pinterest scheduling tool that includes many cool features such as Tribes and SmartLoops.
At first, I absolutely hated how much I enjoyed Tailwind, because I didn’t want to pay for it after my free trial. But after only a week, I saw how much time it was freeing up in my life and decided that 20+ hours of my time a month was worth way more than the $10 Tailwind costs me each month!
If you sign up for their free trial with my referral link, you’ll get a free month of Tailwind premium when you upgrade. This is the one blog expense (besides domain and hosting, which is essential!) that I absolutely stand behind.
And while you’re at it, pin this article too:
While Pinterest impressions aren’t the most important thing, they have certainly aided my account tremendously. I hope that sharing my experience of how I grew my Pinterest monthly viewers to 1 million, 5 million, and beyond was helpful for you and your blogging journey!
Feel free to reach out with any Pinterest questions you have!